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Product Marketing Manager

  • IT, Software development, System Engineering Jobs
  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)

Description

  • Drive Demand for our core barcode scanning products and help shape the future of our portfolio
  • Work with product strategy team to craft future product portfolio
  • Execute our product launches and go-to-market planning & execution in close collaboration with Product Management
  • Create positioning and messaging for Scandit’s product portfolio
  • Coordinate development of sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers.
  • Competitive Intelligence
  • Research and maintain detailed insights on Scandit competitor landscape, offerings and positioning for the assigned product area(s)
  • Develop competition related collateral
  • Sales and Partner Enablement
  • Enable Scandit’s sales team and channel partners to articulate product positioning and advantages

Responsibilities

  • At least 3 years of experience in B2B product marketing, product management
  • You are a proven storyteller, able to distill the essence of a product’s value into a message that resonates across multiple sectors to create a compelling proposition
  • You get technology, and whilst you’re not hands-on, you have the ability to comprehend and translate complex technical functionality
  • You have worked at a SaaS company (preferably mobile software) where your understanding of the technology behind the product helps you drive value in the market
  • Being a strategic thinker, you’ll understand the bigger (commercial) picture of a company's strategy and use this to assess how you can have a positive impact
  • Proven research and analysis skills with a focus on collating and interpreting multiple data sources to guide our go to market strategy
  • Experience working with complex challenges, comfortable with white space and autonomy and understands the value of a rapid test and learn approach
  • Proven project management and organization skills with deep analytical skills and a high attention to detail

Hard Skills

  • Product development
  • Marketing research
  • Digital marketing campaigns
  • Social media marketing (SMM)
  • Marketing plan development
  • Cross-functional collaboration
  • Ability to use project management software

Soft Skills

  • Strategic thinker
  • Hands-on
  • Attention to detail