Go Back

Digital Content Manager

  • Telecommunication, Call Centre, Customer Service Jobs
  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)

Description

  • Manage all content being written by onshore and offshore writers with the goal of obtaining top Google rankings for every relevant organic search term.
  • Planning and overseeing content creation for digital ads (SEM and social)
  • Creating and maintaining a content calendar for TV, sport and movies ensuring that the best marketing channels are used depending on message and audience
  • Create new offer pages to support promotions, social media, and SEM campaigns
  • Supporting best practise Call To Actions across all articles
  • Manage CompareTV’s internal project management tools for all content projects and tasks
  • Use SEO writing tools to ensure all of your own articles are written in a way that gives it the best opportunity to rank well in SEO

Responsibilities

  • 4-6 years of relevant content marketing experience
  • A proven track record of converting clients or customers via blog content/organic SEO 
  • A demonstrated ability to create content which ranks on the first page of Google
  • You view content as both a conversion tool, and a product in its own right. It needs to generate ROI for the company, whilst also meeting the standards of professional journalism
  • Strong understanding of content marketing tactics including digital advertising, social media marketing, and use of content analytics
  • Working knowledge of SEO best practices and the toolkit of Google requirements
  • Experience in managing a team of writers (onshore & offshore)
  • Great communication skills

Hard Skills

  • Digital marketing campaigns
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Organic Search
  • Social media marketing (SMM)
  • Marketing plan development
  • Content Creation and Management
  • Team management
  • Best practice development

Soft Skills

  • Communication
  • Leadership